SECTION GA.1


COMMUNITY AND GOVERNMENTAL RELATIONS
PUBLIC RELATIONS
NEWS MEDIA / EVENT COVERAGE

Procedure


PUBLIC RELATIONS / NEWS MEDIA / EVENT COVERAGE


The Navarro College Department of Marketing and Public information works to raise the local, national and international reputation of the college through coverage of news-worthy events, success stories, and accomplishments. The Executive Director of Marketing and Public Relations at Navarro College serves as the point of contact for any media outlet to facilitate all external communication and ensure consistency in communication efforts. This may include but is not limited to talking points, media alerts, press releases, feature stories, interviews and press conferences.

Members of the faculty and staff may respond to requests from the media regarding their research, scholarship, teaching or professional expertise. In such cases, the Executive Director of Marketing and Public Information should be informed as soon as possible. Copies or links of any published contact should be requested and provided to the Department of Marketing and Public Information for monitoring and tracking purposes.

Procedure for responding to the media when the issue is non-controversial and limited to the faculty/staff member’s area of expertise:

  • Obtain the name of the person calling, the media organization and, if available, the anticipated time of release of information in print or broadcast.
  • Be prompt, helpful and honest. All contacts from the media should be returned as soon as possible or a Department of Marketing and Public Information staff member should be asked to handle the call.
  • Make sure you understand each question from the media before answering. If you cannot answer the question, or are uncomfortable providing a response, take the reporter’s number and advise him/her that someone who can provide the information will contact him/her as soon as possible. Follow up up by contacting the Executive Director of Marketing and Public Information immediately.
  • Do not offer speculations or gossip. Do not answer a reporter’s question with a simple “no comment.” Be considerate and respectful and make sure the reporter understands your responses. Provide your phone number and/or email address for follow-up questions.
  • Remember, when you respond to the media, you will be seen as representing and speaking for the college. Personal opinions should be clearly and carefully identified as such by using phrases such as “I’m not speaking for the College on this,” or “This is my personal opinion.”

Any media inquiries that are not related to a faculty/staff member’s area of expertise should be directed to the Executive Director of Marketing and Public Information.

In the event of a crisis situation, the Executive Director of Marketing and Public Information will serve as the spokesperson(s) for the College. Employees, must refer all media to the marketing and public information department, and should not speak directly to media unless instructed to do so.


Approved: October 2, 2015